Tami Kim is an Assistant Professor of Marketing at the Darden School of Business at the University of Virginia. She holds an A.B. in Government from Harvard College and a Doctorate of Business Administration in Marketing from Harvard Business School. Broadly, her research examines consumer behavior in the digital age. Her work has been published in leading academic journals including Journal of Consumer Research, Management Science, and Psychological Science. She has also written for Harvard Business Review, the New York Times, and the Wall Street Journal.