Luca Cian

Luca Cian is an Assistant Professor on Marketing at the Darden School of Business, University of Virginia. He teaches marketing core and consumer behavior in the MBA program. His research area is consumer behavior, with a focus on sensory marketing and social cognition. Prior to joining Darden, he was postdoctoral fellow at Ross School of Business at the University of Michigan. He received his Ph.D. in psychology from the University of Verona.