people

Organizational Behavior,

Kieran O’Connor

Kieran O’Connor is an Assistant Professor at the McIntire School of Commerce at the University of Virginia. His research explores the social and cognitive psychological processes that influence decision making in organizations and judgments of others. His recent work focuses on how people react to inconsistency in organizations: what makes some individuals and organizations seem more authentic than others — when they behave consistently with their own principles and conform to socially constructed categories — and how these judgments drive increases in different kinds of value for them. Conversely, he also explores why people and organizations are sometimes penalized as hypocrites and moral rebels for acting inconsistently with organizational norms, even when trying to do the right thing.