Jenn Campbell is a Ph.D. Fellow in the Behavioral Science for Sustainable Systems program at the Convergent Behavioral Science Initiative at the University of Virginia. Jenn spent 9 years working at Trek Bikes in Wisconsin in a variety of roles in engineering and marketing, and her time in industry spurred her interest in behavioral science and how we can help people make better decisions. Her research interests are still forming and broadly include designer behavior. Jenn received her Master’s in Engineering Management from the University of Wisconsin-Madison and her B.S in Mechanical Engineering and B.A. in Political Science from the University of Notre Dame.