Jeff Boichuk is an Assistant Professor of Commerce at the University of Virginia in the McIntire School of Commerce’s Marketing Area. His research focuses on the areas of business-to-business marketing, marketing analytics, and sales force effectiveness. The P.U.M.P.K.I.N. Society recently recognized him for his “silent and selfless service” to the UVA community. Beyond Grounds, Jeff is working with local businesses to help Charlottesville better leverage its foodshed—as opposed to the industrial food system—and to thereby combat anthropogenic (human-caused) global warming.