Christi Lockwood

Christi Lockwood is an Assistant Professor of Commerce at the McIntire School of Commerce at the University of Virginia. She conducts research on the interplay of organizational and societal cultures, especially in processes of cultural entrepreneurship, collective meaning making, and institutional change. She is particularly interested in understanding how organizations and other collective actors use culture to adapt to shifting environmental demands and elicit positive social evaluations from audiences. As a field researcher, Professor Lockwood’s empirical work is situated in rich, diverse contexts, ranging from U.S. luxury hotels to the response to the 2013 Boston Marathon bombings.